The company website for Zoku, LLC needed a complete overhaul to become a responsive site in 2014. First, I resourced a developer and located a company that specialized with Shopify E-Commerce sites in Canada. Then I worked directly with then developers managing the entire project from start to launch. Next, hired a freelance designer—Sandie Burke for additional design support while I managed my normal workload. She and I chose the functionality and the navigation of the website, making it easy for customers to view the product images and expand information on the product pages. After that, I worked with design team at Zoku for additional feedback and idea support.
Our newsletter connected to Mailchimp—the Zoku email blast platform used. Lastly, we custom designed the responsive and mobile formats separately from the desktop design.
Date: Summer 2014
Client: Zoku, LLC
Melissa Secco role: User interface design, planning, management, navigation, photo editing, production files, art direction, wireframes, developer management & sourcing, budgets
Site: zokuhome.com
Platform: Shopify
Project deliverables:
• Custom Shopify web design
• Newsletter sign up form


Landing page with all photos I Art Directed and edited/retouched

Menu design

Responsive design

Product landing page

Product page layout
After the site went live, Shopify included the design in blog post about the top 16 best product design pages.

Process: Wireframes

