Packaging & production design
In my roles at Mercury Innovations and Zoku I was responsible for packaging design for new product releases, product photography and instruction manuals. I've had package designs in large retailers like Williams-Sonoma, Sur La Table, Bed Bath & Beyond, Target, Walmart, Macy's and more.
For the Ice Ball packaging (pictured right), I art directed a photoshoot for the cocktails, ice ball, and the product images. In Adobe Photoshop I combined the main product image to have the ice ball floating between the 2 molds.
• Packaging design
• 3d rendered mockups of design ideas
• Production design on dielines
• Communicating with printers locally and overseas
Process: Merkury Innovations, package rendering created in Photoshop
Process: Urban Beatz, package rendering created in Photoshop & branding identity design
Process: Production dieline file ready for printer
Final package design produced
Process: Photoshop concept renderings