KOJI, BRANDING & WEB DESIGN

I worked with a Cori Armstrong, the Junior Designer at Zoku to create the Koji branding system from concept to final production. We began by developing a name—holding brain storm sessions with the team, researching color and style directions, and having inspirational meetings with our group for input and ideas. Next, we worked on designing concepts for packaging, which developed into a fruity, fun, summery feel. We landed on choosing a blue Pantone as the main brand color to represent frozen icy treats.

For the brand identity we went with a logo type which originated from the chosen brand title typeface—Cambridge Round. For the side panels we created fruity icon shapes that represent the product in the package. On the opposite panel it displays the quantity and has a story typographic representation below.

Date: Spring 2015/Winter 2016
Client: Target
Melissa Secco role: Art direction, web & print design, production, photo retouching, management 
Site: Kojicool.com

Project deliverables:
• Brand identity & brand standards
• Packaging 
• Web design  
• Photography and photo editing 
• Sell sheet