KOJI, BRANDING & SHOPIFY WEB DESIGN

Koji Branding & Shopify Web Design

I worked with a Cori Armstrong, the Junior Designer at Zoku to create the Koji branding system from concept to final production. We began by developing a name—holding brain storm sessions with the team, researching color and style directions, and having inspirational meetings with our group for input and ideas. Next, we worked on designing concepts for packaging, which developed into a fruity, fun, summery feel. We landed on choosing a blue Pantone as the main brand color to represent frozen icy treats.

 

For the brand identity we went with a logo type which originated from the chosen brand title typeface—Cambridge Round. For the side panels we created fruity icon shapes that represent the product in the package. On the opposite panel it displays the quantity and has a story typographic representation below.
Date: Spring 2015/Winter 2016
Client: Target
Melissa Secco role: Art direction, web & print design, production, photo retouching, management 
Site: Kojicool.com
Platform: Shopify
Project deliverables:
• Brand identity & brand standards
• Packaging 
• Web design  
• Photography and photo editing 
• Sell sheet
Image
Image
Web design on Shopify platform, photography art direction and photo retouching
Image
Menu design 
Image
Responsive design
Image
Product page design
Image
Web design, photography art direction and photo retouching
Image
Process: Branding concept mood boards for Target
Image
Image
Image
Brand identity creation & packaging design
Image
Image
Packaging in Target highlighted on end caps; branding element right
Image