While working in the product and packaging industry sales teams and retailer buyers would request renderings of displays for in stores. I designed end caps, store displays, and countertop display units. All of the packaging was digitally rendered in Photoshop from the packaging design files we previously created.
These renderings were primarily used to sell the product to buyers or show them what it would look like on an endcap in their store. I created endcaps for buyers commonly at Target, Macy's, Best Buy and Walmart.
Zoku, Coca-Cola Slushy Maker countertop display unit design for in store
Zoku, countertop display unit design for in store
Merkury floor display rendering for AAFES
Merkury end-cap rendering for Target buyer
In 2016, Zoku partnered with Coca-Cola for a private label. Along with other deliverables I designed and rendered this in-store floor display in Photoshop for buyers or to be on sell sheets like the example below.
