Consumer point of purchase display renderings & package design
While working in the product and packaging industry sales teams and retailer buyers would request renderings of displays for in stores. I designed end caps, store displays, and countertop display units. All of the packaging was digitally rendered in Photoshop from the packaging design files we previously created.
These renderings were primarily used to sell the product to buyers or show them what it would look like on an endcap in their store. I created endcaps for buyers commonly at Target, Macy's, Best Buy and Walmart.
