Branding, Identity & Standards
At Zoku, I worked to establish the brand identity and standards. They had branding started when I was hired but there didn't have standards. I worked to create them for emails, packaging, social, sell sheets, photography and more along with creating a guide.
Date: 2013–2016
Client: Zoku, LLC
Melissa Secco role: Art direction, branding, identity, photography, design, production
Project deliverables:
• Brand identity & brand standard guide
• Packaging
• Product catalogs
• Promo items—coupons, mailers, Moleskin notebooks, stickers
• Layout design
• Photography, photo-editing
• Art direction
Product catalog layout design, photography art direction & photo-editing
I was approached to design a custom branded Zoku Moleskine to give out as a promotional item. The white Moleskine is debossed with the Zoku logo on the front and the paper belly band is designed with the Zoku red. I emphasized the colorful products with the juices in the image on the belly band. The band folds into the inside where there is black silkscreen of an ice pop symbol.
2015 Catalog pop spread
2016 Catalog new item; Photography, retouching & hand-model
2016 Catalog new item; Photography, retouching & hand-model
Product catalog, media drive with card, photography, photo-editing
Product catalog & media drive with card
