BRANDING, IDENTITY & STANDARDS

Branding, identity & 

While at Zoku I worked to establish the brand identity and standards. They had branding started when I was hired but there didn't have standards. I worked to create them for emails, packaging, social, sell sheets, photography and more along with creating a guide. 
Date: 2013–2016
Client: Zoku, LLC
Melissa Secco role: Art direction, branding, identity, photography, design, production
Project deliverables:
• Brand identity & brand standard guide
• Packaging 
• Product catalogs 
• Promo items—coupons, mailers, Moleskin notebooks, stickers
• Layout design 
• Photography, photo-editing 
• Art direction
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Product catalog layout design, photography art direction & photo-editing
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I was approached to design a custom branded Zoku Moleskine to give out as a promotional item. The white Moleskine is debossed with the Zoku logo on the front and the paper belly band is designed with the Zoku red. I emphasized the colorful products with the juices in the image on the belly band. The band folds into the inside where there is black silkscreen of an ice pop symbol.
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2015 Catalog pop spread
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2016 Catalog new item; Photography, retouching & hand-model
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2016 Catalog new item; Photography, retouching & hand-model
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Product catalog, media drive with card, photography, photo-editing 
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Product catalog & media drive with card
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Page from the Zoku brand guide showing product sell sheet format