Annual report + Branding Eversight

In the spring of 2020, amid the COVID-19 pandemic, we put out an annual report as we all transitioned to working remote. Our budget was cut so we took a new turn to designing a fully digital report first. It included a newly designed web section, digital PDF financial, contributor, and email reports, and an email announcement with social media posts.
The web pages were created on Wordpress using Cornerstone. Emails were sent at this time through Mailchimp. Later I led the team to switch to Virtuous Giving—a CRM Eversight Philanthropy already paid for to track gift contributors. The printed piece and reports were created in InDesign.
Date: May 2020
Client: Eversight
Melissa Secco role: Design, Web Design, Production
Site: Eversightvision.org/impact-report/
Project deliverables:
• Annual report web design
• Impact stories web design
• Financial & contributors PDF reports
• 8 page printed piece 
• Digital PDF file to email to contributors
• Email announcement design, set up and sending in Mailchimp
• Social media content
 2019 Impact Report landing page
2019 Impact Report printed piece and financial report page
Social content & email announcement to 12,000+ contact records

Art directed photography

Cover photography was art directed by me in early 2020. I organized a photoshoot in Ann Arbor, MI and Cleveland, OH at our Research center in February.

Printed piece: 12x18" flat

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