Category Archives: Multimedia

BRANDING, IDENTITY & STANDARDS

While at Zoku I worked to establish the brand identity and standards. They had branding started when I was hired but there didn’t have standards. I worked to create them for emails, packaging, social, sell sheets, photography and more along with creating a guide. …

ENDLESS SUMMER, RECIPE BOOK & PACKAGING

Zoku’s product team designed a single serve Ice Cream Maker to release in 2014. Williams-Sonoma had an exclusive contract on the product at the time and was interested in selling it bundled with a recipe book.…

VIDEO PRODUCTION, GIFS & SOCIAL POSTS

I resourced a local video production team and set up a shoot. I was involved in creating the story board, preparing the product, and making the pops. I then directed both the shoot and the editing process, continuing edits myself by shortening the video and rearranging segments.…

TRADE ADS, POSTERS & BANNERS

Working at Zoku I designed many trade ads and posters. Zoku participated in trade shows across the U.S. and overseas and promoted new products via trade ads like Home Furnishings News, International Housewares Association, Gourmet Business, Gourmet Insider, and more. …

KOJI, BRANDING & WEB DESIGN

For the brand identity we went with a logo type which originated from the chosen brand title typeface—Cambridge Round. For the side panels we created fruity icon shapes that represent the product in the package. On the opposite panel it displays the quantity and has a story typographic representation below.…

EMAIL MARKETING & DIGITAL DESIGN

I have worked extensively using the email service platforms Mailchimp, Virtuous Giving, Hubspot and Constant Contact. I’ve designed digital campaigns, set up in the programs, scheduled and sent for drip campaigns, product selling, announcements, philanthropic asks and event save the dates and invitations. …

EVENT DESIGN

At Eversight the Philanthropy department holds many events for fundraising. For most events I design invites, signage, sponsorship sheets, email invites, social media posts, web design, ticketing pages, presentation decks and more.…

TRADESHOW BOOTH DESIGN

The booth was designed to be re-used for the year of trade shows local to the U.S. For international shows like in Ambiente, Germany we worked with a local booth company to rent or build furniture based on our design fo the display. …