Category Archives: Informational

BRANDING, IDENTITY & STANDARDS

While at Zoku I worked to establish the brand identity and standards. They had branding started when I was hired but there didn’t have standards. I worked to create them for emails, packaging, social, sell sheets, photography and more along with creating a guide. …

ENDLESS SUMMER, RECIPE BOOK & PACKAGING

Zoku’s product team designed a single serve Ice Cream Maker to release in 2014. Williams-Sonoma had an exclusive contract on the product at the time and was interested in selling it bundled with a recipe book.…

TRADE ADS, POSTERS & BANNERS

Working at Zoku I designed many trade ads and posters. Zoku participated in trade shows across the U.S. and overseas and promoted new products via trade ads like Home Furnishings News, International Housewares Association, Gourmet Business, Gourmet Insider, and more. …

EVERSIGHT, ANNUAL REPORT + BRANDING

In the spring of 2020, amid the COVID-19 pandemic, we put out an annual report as we all transitioned to working remote. Our budget was cut so we took a new turn to designing a fully digital report first. It included a newly designed web section, digital PDF financial, contributor, and email reports, and an email announcement with social media posts.…

CONSUMER POINT OF PURCHASE DISPLAYS

These renderings were primarily used to sell the product to buyers or show them what it would look like on an endcap in their store. I created endcaps for buyers commonly at Target, Macy’s, Best Buy and Walmart. …

EMAIL MARKETING & DIGITAL DESIGN

I have worked extensively using the email service platforms Mailchimp, Virtuous Giving, Hubspot and Constant Contact. I’ve designed digital campaigns, set up in the programs, scheduled and sent for drip campaigns, product selling, announcements, philanthropic asks and event save the dates and invitations. …