Melissa Secco

BRANDING, IDENTITY & STANDARDS

While at Zoku I worked to establish the brand identity and standards. They had branding started when I was hired but there didn’t have standards. I worked to create them for emails, packaging, social, sell sheets, photography and more along with creating a guide. …

ENDLESS SUMMER, RECIPE BOOK & PACKAGING

Zoku’s product team designed a single serve Ice Cream Maker to release in 2014. Williams-Sonoma had an exclusive contract on the product at the time and was interested in selling it bundled with a recipe book.…

VIDEO PRODUCTION, GIFS & SOCIAL POSTS

I resourced a local video production team and set up a shoot. I was involved in creating the story board, preparing the product, and making the pops. I then directed both the shoot and the editing process, continuing edits myself by shortening the video and rearranging segments.…

TRADE ADS, POSTERS & BANNERS

Working at Zoku I designed many trade ads and posters. Zoku participated in trade shows across the U.S. and overseas and promoted new products via trade ads like Home Furnishings News, International Housewares Association, Gourmet Business, Gourmet Insider, and more. …

EVERSIGHT, ANNUAL REPORT + BRANDING

In the spring of 2020, amid the COVID-19 pandemic, we put out an annual report as we all transitioned to working remote. Our budget was cut so we took a new turn to designing a fully digital report first. It included a newly designed web section, digital PDF financial, contributor, and email reports, and an email announcement with social media posts.…

KOJI, BRANDING & SHOPIFY WEB DESIGN

For the brand identity we went with a logo type which originated from the chosen brand title typeface—Cambridge Round. For the side panels we created fruity icon shapes that represent the product in the package. On the opposite panel it displays the quantity and has a story typographic representation below.…

ZOKU, CUSTOM E-COMMERCE SHOPIFY WEB DESIGN

The company website for Zoku, LLC needed a complete overhaul to become a responsive site in 2014. First, I resourced a developer and located a company that specialized with Shopify e-commerce sites in Canada. Then I worked directly with then developers managing the entire project from start to launch.…

EVERSIGHT, CUSTOM WORDPRESS WEB DESIGN

I resourced a development team that could work within our tight budget with the agreement that I fully design and deliver the plans and files. I started by developing wireframes for 12 templates to be reused across the site. …

CONSUMER POINT OF PURCHASE DISPLAYS

These renderings were primarily used to sell the product to buyers or show them what it would look like on an endcap in their store. I created endcaps for buyers commonly at Target, Macy’s, Best Buy and Walmart. …

EMAIL MARKETING & DIGITAL DESIGN

I have worked extensively using the email service platforms Mailchimp, Virtuous Giving, Hubspot and Constant Contact. I’ve designed digital campaigns, set up in the programs, scheduled and sent for drip campaigns, product selling, announcements, philanthropic asks and event save the dates and invitations. …