KOJI, BRANDING & WEB DESIGN

KojiBranding_MainPost_1000KOJI BRANDING
Client: Target
Spring 2015–Winter 2016

I worked with a Junior Designer to create the Koji branding system from start to finish. We began by developing a name, researching color and style directions, and having inspirational meetings with our group for input and ideas. Next, we worked on designing concepts for packaging, which developed into a fruity, fun, summery feel. We landed on choosing a blue pantone as the main brand color to represent frozen icy treats.

For the brand identity we went with a logo type which originated from the chosen brand title typeface—Cambridge Round. For the side panels we created fruity icon shapes that represent the product in the package. On the opposite panel it displays the quantity and has a story typographic representation below.

KojiBranding_MainPost_1000_2

KOJI WEBSITE
KojiWebsite_MainPost_1000

KOJI WEBSITE
Client: Target
Spring 2016
Visit Website: kojicool.com