ZOKU BRANDING

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ZOKU BRANDING
Client: In-house Zoku, LLC
2013-2016

In 2015, along with doing an overhaul on the website, I designed coupons and a promotional magnet to be sent out with all website orders. I resourced a local printer in NYC who could print variable data on the cards and custom envelopes.

Moleskine is a common product used among designers, so I was approached to design a custom branded Zoku Moleskine to give out as a promotional item. The white Moleskine is debossed with the Zoku logo on the front and the paper belly band is designed with the Zoku red. I emphasized the colorful products with the juices in the image on the belly band. The band folds into the inside where there is black silkscreen of an ice pop symbol.

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A constantly recurring project at Zoku has been updating yearly sales materials, presentations, brand catalogs, and creating brand standards. Each year a trade catalog is designed with the line of products and introduces new products for the upcoming year.